Lead Pacing

FY26 Q2 Performance Dashboard

Q2 Quarterly Target

3,431

Combined Goal (FF + RP)

Total Leads Accepted

187

/ 3,431

Pacing Achievement

5.4%

Time Elapsed: 8.8%

Weekly Performance vs. Plan

Publisher Pacing Comparison

Delivery by L3 Region

L3 Regional Pacing Details

Target (T) vs Actual Delivered (A)

Overall

Week / Region	AU		NZ		ASEAN		SAARC		CN		TW		HK		JP		KR		RIG		TOTAL
	T	A	T	A	T	A	T	A	T	A	T	A	T	A	T	A	T	A	T	A	T	A

High-Level Performance Insights

Final Funnel Strategy

Final Funnel is effectively following its ramp-up strategy, reaching 88% of its Week 2 goal. The platform is scaling well, particularly in the Japan region, which delivered 18 leads against a 10-lead target (180% achievement).

Roverpath Critical Analysis

Roverpath is trailing its flat-line target significantly at 33% achievement for Week 2. The primary bottleneck is the AU region, where the platform targets 70 leads weekly but only delivered 6 in the latest week. Intervention on campaign assets for AU is recommended.

Regional & Outlook Trends

Regional Volume Leaders

ASEAN and SAARC are currently the most balanced volume drivers for the quarter, contributing 33 and 32 leads respectively across both platforms. These regions represent a stable pipeline while higher-tier markets like AU ramp up.

Quarterly Outlook

With 8.8% of the quarter elapsed and 5.4% of target achieved, the program is in a slight deficit. To reach the 3,431 lead goal, a combined delivery rate of ~360 leads per week is required for the remaining 9 weeks of Q2.